Champs is a modern retail concept bringing only the finest cuts of meat to a backyard near you. With a focus on flavor and commitment to convenience, their vacuum-sealed, grab-and-go products ensure the freshest meal every time. We created a winning brand that embodies the passion of the founders and pride of every grill enthusiast to help Champs deliver for the flavor win.
Created in collaboration with Alyssa Garza
MDR ADVERTISING 2021
COW
The cow represents the heart of Champs. The strong, stoic cow expresses the commitment to quality products.
TROPHY
Trophies represent more than past wins. They’re a symbol of greatness we all hope to achieve. They inspire us to push harder; to demand excellence. Everyone wants to be the best and have the best.
CROWN
Made of the finest materials, crowns stand for elegance and quality. The crown has an organic loop that holds a leaf, and on its own reflects a flame.
