Select Safety Services is dedicated to delivering the best safety equipment rentals, sales, and service to our customers.
Our reliable turnaround, customer support, and equipment are superior in quality and our approach always has the end-user in mind.
MDR ADVERTISING 2021
Project Overview
Web design
The primary objective of this project was to create a new and improved website for the brand Select Safety Services. Having recently rebranded themselves, Select Safety now had a new logo, color palette and typography. The next step was to take these brand elements and create the client a new website, which evoked a sense of trustworthiness, reliability and quality.
With the brand elements in place, a challenge for this project was to flesh these elements out to create a full brand style and voice, while creating the new website for the client.
Color & Fonts
Select Safety services had a brand style guide including the logo, color palette, and fonts (designed by MDR Advertising). These brand elements provided a foundation for the initial design of the website and the brand style. This allowed me to hit the ground running, starting on sketches and wireframes for the web design.
Safety Orange
#f37421
Slate Grey
#414042
White
#ffffff
Wireframe and Prototype
The first step of the design process was to sketch wireframes. The client was between a single page and multiple page design. After wire-framing and planning, we decided on a single page design. The web content was not enough to justify a multiple page website.
After the sketches and web content was approved, I began the design and prototype of the website for approval. The process started in Illustrator and the prototype was created in Adobe XD.
Final Website
Once the final prototype and the website content was polished and approved, the next step was to finish out the web design in WordPress. The final web design was a single page website, that the client was beyond happy with.
View the Website here:
Website created by Sara Antonetz